Crypto EXO

An exchanger from scratch: a name, a mark and a four-step exchange

The team was launching an automatic exchanger that had no name and no website. We came up with the name and the mark. Then we designed the whole exchange, from the quote to the network confirmations.

Duration
3 weeks
Platform
ExchangerBranding
Delivered
NameLogoLayouts for developmentDesign systemMobile version
Crypto EXO: a tablet with the exchange quote on an exchange office counter in the morning
  • 3 weeksfrom brief to layouts
  • 4 stepsfrom the quote to the coins
  • 24screens on desktop and phone

The name tells you it is an exchanger

Crypto names the market, EXO means exchange. We picked a short badge over an abstract mark, because on exchanger listings people read the badge before the name.

Crypto EXO logo and its rationale

Rate, fee and minimum show before the order

We put the quote on the first screen. People type what they give and see what they get, at what rate, with what fee and from what minimum. Under the form are the listings where the exchanger already is.

Tablet with the exchange quote on a bedspread next to a suitcase being packed for a trip

The first exchange needs no sign-up

We removed the sign-up before the first exchange. The exchanger only offers an account and gives a discount on the next exchanges for it. The field checks the promo code by itself.

Tablet with an exchange order on a café table in another city

Amount and address copy with one tap

The QR, the amount and the address are on one screen, and the network is named under the coin. The screen warns about the network fee before people press "I have paid".

Phone with the payment QR code on an armrest at the boarding gate

The exchange step shows at the top of every screen

The four steps run as tabs at the top: quote, payment, confirmations and payout. After paying, people follow the network confirmations themselves and have no reason to write to support.

Two phones with the Crypto EXO quote and order on a hotel bedside table

Next case

  1. OrbixAn NFT launchpad and the $ORBX token presale in one style. Buyers see their mint phase, the price and a timer to its end.

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